How to create a resume that will impress an employer and pass an ATS check

In today's job search world, where competition is high and technology plays a key role, your resume is not just a document, but a powerful tool for capturing recruiters' attention and successfully passing through Applicant Tracking Systems (ATS). Learn how to create a resume that will help you stand out from the crowd and increase your chances of getting your dream interview.

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How to create a resume that will impress an employer and pass an ATS check

Why a strong resume is your key to success

The U.S. National Center for Education Statistics predicts that about 2 million students will earn bachelor's degrees this year, a significant portion of whom will enter the labor market. At the same time, about a third of those surveyed by CNET believe that artificial intelligence (AI) will lead to a reduction in the number of jobs. In such conditions, a well-crafted resume becomes your main ally, helping you stand out among other candidates.

The hiring process is becoming increasingly automated. An Applicant Tracking System (ATS) scans and sorts resumes before they reach human eyes. This means your resume must be not only informative but also optimized for ATS to pass this initial selection stage. Professional resume writing services can help you create a document that meets industry standards and increases your chances of being invited for an interview.

Choosing the right tool: Resume builders and resume writing services

There are two main types of tools that will help you create a resume: online resume builders and professional resume writing services.

Online resume builders: pros and cons

Online resume builders are websites or mobile apps that help you create and customize your resume. They offer ready-made templates, provide tips for filling out sections, and allow you to edit text and design.

Popular online builders:

  • Indeed Resume Builder (formerly Resume.com): This is a free service that offers dozens of templates for resumes and cover letters. It allows you to upload and edit an existing resume, create a new one from scratch, or customize samples. The interface is intuitive, and the result is a professional-looking document. The service provides many free features and tips while writing. It is integrated with the job search site Indeed. A downside is that the service collects some user information.
  • Resume Genius: This service claims to let you create a professional resume in 15 minutes. It provides step-by-step assistance in writing work experience descriptions, as well as help with creating cover letters and CVs. It is easy to change layout and colors. However, you have to pay to download the finished resume. The service collects personal data and may share it with third parties.
  • CV Engineer: An easy-to-use app for Android, iOS/iPadOS, and MacOS. Offers over a dozen templates. Provides advice and examples while filling out each section. Free resume download is available, but the paid version offers additional interview tips and a cover letter builder. The app collects personal information and may share it with third parties.
  • Resume Star 2: An iOS app that offers one traditional template. Allows editing of resume examples, including job-specific ones. Has a strong privacy policy and offers free downloading. However, it provides little guidance while creating the resume.
  • Intelligent CV's Resume Builder App: Offers many templates and the ability to change font colors. Sections can be added, deleted, or reordered. There is a help icon in every section. Free download in PDF format. The app is ad-supported and provides less guidance than other services. It does not collect personally identifiable information, but third-party services may collect data.
  • VisualCV: Easy-to-use interface, allows you to upload an existing resume, choose from 30 templates, or start from scratch. The basic version is free and allows you to create, edit, and download one resume in PDF format. A paid subscription is required for additional features. The privacy policy states that personal information is not shared with third parties without consent.

Professional resume writing services: when to invest

If you feel lost in the resume-building process or want to gain a competitive advantage, investing in professional services may be justified. These services provide an individual approach, collaboration with experienced writers and coaches who help not only create a resume but also optimize your LinkedIn profile and write a cover letter.

Examples of professional services:

  • Resume Spice: A service created by recruiters that provides a personalized resume from a "resume expert." After a short questionnaire and a phone consultation, you receive a draft within two business days. Offers an interview guarantee. Costs start at $479 for a basic package.
  • ResumeWriters.com: Guarantees that you will receive an interview invitation within two months of receiving your new resume, otherwise they will rewrite it for free. Offers various service packages: for students, professionals, executives, and career changers. Costs start at $270.
  • ZipJob: Specialists optimize your resume for ATS systems. Offers three packages: Launch ($139), Fast Track ($189, includes a cover letter and a 60-day interview guarantee), and Premium ($299, includes a top writer, LinkedIn profile optimization, and future resume updates). Resume turnaround time is 3-7 days.
  • Find My Profession: Offers resume writing services and career coaching, as well as a 60-day interview guarantee. Packages include services for entry-level workers, professionals, senior executives, and federal employees. Costs start at $395 for a basic package. Additional help with a cover letter or LinkedIn profile is charged separately.

Key aspects of creating an effective resume

Regardless of whether you use an online builder or turn to professionals, it is important to remember the basic principles of creating a strong resume:

1. Adaptation to the vacancy

Your resume should not be one-size-fits-all. For every job you apply for, you should adapt your resume, highlighting the skills and experience that are most relevant to the specific position. Analyze the job description, highlight the keywords and phrases the employer uses, and include them in your resume.

2. Optimization for ATS

To ensure your resume passes the automated check:

  • Use keywords: Include words and phrases from the job description.
  • Formatting: Avoid complex tables, columns, or graphic elements that might be misread by the system. Use standard fonts (Arial, Calibri, Times New Roman) and clear section headings.
  • Reverse chronological order: Start with your most recent work experience and education.
  • Clarity and conciseness: Describe achievements using action verbs and quantitative metrics where possible.

3. Structure and content

A standard resume structure includes:

  • Contact Information: Name, surname, phone number, email, LinkedIn link (if available).
  • Summary/Objective: A brief description of your key skills and career goals (for experienced candidates, it is better to use a "Summary").
  • Work Experience: A list of workplaces in reverse chronological order, indicating the position, company, period of employment, and main duties and achievements.
  • Education: Name of the institution, major, years of study, degree obtained.
  • Skills: A list of professional and personal skills relevant to the vacancy (hard skills and soft skills).
  • Additional information: Languages, certifications, projects, volunteer experience (if it adds value).

4. Formatting and visual perception

Even the best content can be lost due to poor formatting. Pay attention to:

  • Readability: Use an appropriate font size (10-12 pt), line spacing, and margins.
  • Stylistic consistency: Use the same font and size for headings and body text.
  • Visual hierarchy: Clearly highlight section headings so the recruiter can quickly find the information they need.
  • Length: Ideally, one page for candidates with less than 10 years of experience. A maximum of two pages for experienced professionals.

Additional tips for a successful job search

In addition to an ideally crafted resume, don't forget about other important aspects of the job search:

  • Cover Letter: A personalized cover letter can significantly increase your chances, especially if it complements your resume and explains your motivation.
  • LinkedIn Profile: Update your LinkedIn profile to match your resume. This is your digital footprint that is often reviewed by employers.
  • Interview Preparation: Even the strongest resume won't guarantee you a job if you cannot present yourself well in an interview. Practice answering typical questions and research the company.

Creating an effective resume is a process that requires attention to detail, an understanding of employer needs, and current labor market trends. By using available tools and following these recommendations, you will be able to create a document that opens the doors to your desired career.

Need a resume that is ready to use?

Open the editor, pick a template, and turn the advice from this article into a real CV.